Achieving Customer-Centered Growth Through Reciprocal Value Exchange
March 19, 2021
08:30am - 09:30am CT
Most organizations meet only a fraction of their customers’ needs and, as a result, receive only a fraction of their value. And while most companies claim to be customer centric, our recent research conducted across a number of large and widely recognizable companies shows that there is an inextricable link between the outcomes that customers value and business growth. That is, business growth that comes in the form of customers purchasing more and more often, and that can be achieved by companies when they deliver on these outcomes. In this game-changing, exclusive webinar, gain inspiration to join a movement and hear from two industry leaders:
President & CEO, Gongos, Inc
As CEO of a company pioneering industry change, Camille understands what it takes to make business decisions while operating in volatile environments and building strong cultural buy-in. She believes operationalizing consumer centricity as a strategy will produce consistent results and have a harmonizing effect on decision makers; and adopting an ‘outside-in’ approach to analyzing opportunity is essential in a world where data is trying to win.
Vice President, Client Consulting, Gongos, Inc.
Through a self-professed mission to support companies on their journey toward enhancing customer centricity, David’s 18-year career sits squarely at the intersection of research innovation and customer experience transformation. Through the development of customer equity models and methodologies that also support marketing, brand management, and operations management decisions, David’s experience spans both BtoC and BtoB organizations across a broad range of industry sectors.
CEO, ARCET Global
Mark is a Leader in creating engaging content led events and Building CX Communities across the Middle East, Europe and the Americas. Mark’s focus is now on building more engaging Awards and Events concepts along with assisting clients on the next stage of their journey to excellence.