ARCET Global

Achieving Customer-Centered Growth Through Reciprocal Value Exchange

March 19, 2021
08:30am - 09:30am CT

Most organizations meet only a fraction of their customers’ needs and, as a result, receive only a fraction of their value. And while most companies claim to be customer centric, our recent research conducted across a number of large and widely recognizable companies shows that there is an inextricable link between the outcomes that customers value and business growth. That is, business growth that comes in the form of customers purchasing more and more often, and that can be achieved by companies when they deliver on these outcomes. In this game-changing, exclusive webinar, gain inspiration to join a movement and hear from two industry leaders:

See how evaluative measures of the customer experience and business performance, such as KPIs, reinforce transactional exchanges and fall short of delivering meaningful value to customers.

Learn to reframe business outcomes through the lens of customer outcomes while operationalizing customer centricity.

Understand how companies can reorient their relationship with customers to be mutually beneficial.

Gain a sneak peek into the data science that has underscores this research.

the speakers

Camille Nicita

President & CEO, Gongos, Inc
As CEO of a company pioneering industry change, Camille understands what it takes to make business decisions while operating in volatile environments and building strong cultural buy-in. She believes operationalizing consumer centricity as a strategy will produce consistent results and have a harmonizing effect on decision makers; and adopting an ‘outside-in’ approach to analyzing opportunity is essential in a world where data is trying to win.

David Robbins

Vice President, Client Consulting, Gongos, Inc.
Through a self-professed mission to support companies on their journey toward enhancing customer centricity, David’s 18-year career sits squarely at the intersection of research innovation and customer experience transformation. Through the development of customer equity models and methodologies that also support marketing, brand management, and operations management decisions, David’s experience spans both BtoC and BtoB organizations across a broad range of industry sectors.

Mark Hamill

Mark is a Leader in creating engaging content led events and Building CX Communities across the Middle East, Europe and the Americas. Mark’s focus is now on building more engaging Awards and Events concepts along with assisting clients on the next stage of their journey to excellence.