ARCET Global


Tell your story, gain recognition for your efforts and learn from your peers at one of our unique Awards Programmes.

Our Programmes

Celebrating truly customer centric organisations

October 2020

Dallas, Texas, USA
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Celebrating the best in business and leadership around the globe

September 2020

Dubai, UAE
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Celebrating the most customer centric organisations in Europe

September 2020

Budapest, Hungary
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Scoring Model

The purpose of the ARCET Global scoring model and criteria is to ensure that business storiesteams and leaders are scored accuratelyeffectively and independently. Giving both entrants and judges confidence that the winners are deserving.

Our scoring model is endorsed by the University of Chester Business School giving you confidence that all entries will be evaluated in a vigorous and thorough manner.


The University of Chester’s stellar commitment to Entrepreneurship and business excellence, echoes ARCET Global’s commitment to improve businesses around the world.


Written Entry
Final Presentation
Overall Score

Each criteria scored 1-10 (10 being the highest score)

Scores are aggregated and given a percentage.​

After all the presentations, judges score the overall entry out of 100 so they can reflect on which story captivated them.

Finalists who score within 3% of the highest marks of that category will be winners.

Selected Judges

Meet the judges from across our programmes who provide their specific industry knowledge in their chosen field to ensure a transparent scoring process.

Graham Shapiro

Chair of Judges CEO, GSD
Graham Shapiro is an award-winning inventor, designer & digital entrepreneur. A Fellow member of The Chartered Society of Designers and Chartered Institute of Marketing.

Tiago Costa

Regional Head of Outsourcing & Permanent Placement, Dulsco
With 13 years of experience, Tiago has occupied the positions of Board Director, Country Manager and Regional Head in various countries across the GCC and Europe, has worked in the largest global staffing agencies. Tiago holds a degree in Clinical Psychology and a Master in Neuropsychology.

Diane Magers

CEO, Experience Catalysts
Diane is a passionate, experienced Customer Experience executive, change agent and sherpa for new and developing customer obsessed leaders. She believes that brands who win choose to focus on human and emotional elements of business.

Phanindra Gollapudi

Head of Customer Experience - Technology, Dropbox
Phanindra is a strategic technology executive with over 20 years of designing, implementing and driving innovation across various customer processes at companies like Hewlett Packard Enterprise, Aruba Networks, Sony and Gillette. In his current role as Head of CX-Technology at Dropbox he is building the next generation user experiences powered by Artificial Intelligence with an obsession to delight the customers.

Ian Golding

Customer Experience Specialist
A certified Lean Six Sigma Master Black Belt, Ian has spent over twenty years in business improvement, working hard to ensure that the businesses he works for are as customer focused as possible.

Stefan Osthaus

CEO - Experience5
Stefan has been a leader in Fortune 500 companies and an advisor to multinational organizations who seek to become more customer centric for more than 20 years. His passion and expertise have helped to improve the experiences of over half a billion customers and hundreds of thousands of employees around the globe. When he doesn’t work with clients somewhere on the planet, Stefan shares his insights and anecdotes as a global keynote speaker, trainer, and author.

Naila Al Moosawi

Deputy Chair of Judges, Executive Director Human Resources
Naila is a trusted advisor at group and local conglomerates on sensitive strategic people and business agenda; and active worked her way to an Independent Board Member for ARCET Global and UAE Genetics Association. A credible board member and commercially focused decision maker championing differentiation through commercial transformation. She has an upper hand of leading business cycles- 3 start ups, 3 right sizing, 2 mergers, 1 divestment.

Adrienne Doolan

CEO, Green Touches
Adrienne Doolan is the CEO of Green Touches, a professional consulting & environmental service provider of sustainable Facility Management (FM) in the Middle East. Combining a genuine passion for the environment, promoting a sustainable way of life and working with integrity, Green Touches, was founded in 2015, striving to bring an entirely new concept to the Facility Management industry in the Middle East.

Marlan Hardie

People Engagement Officer, Worldwide Technology
Marlan operates as the People Engagement Officer for global service providers at World Wide Technology.

Vijay Ramchandran

Senior Director of Customer Experience, Citrix
Vijay has led the strategy, design and implementation of CX and NPS programs for global organizations with 100K+ employees. In his current role, he leads the CX efforts for Citrix Systems and has been a primary force in transforming Citrix into an award-winning organization. I am attaching a photo and company logo.

Laura Tengerdi

Marketing Director, Budapest Bank
Laura Tengerdi is Head of Marketing Communications and Customer Experience of Budapest Bank. She is a Certified Customer Experience Professional (CCXP). She has over 20 years of experience in brand marketing, and is a big believer of the thought ’Customer First’, that mindset she mastered during the many years she spent as a senior leader in Unilever. Later in GE Capital and Budapest Bank she expanded her belief with putting employees in the forefront too.

Sirte Pihlaja

CEO, Customer Experience Optimiser, Shirute Ltd
Sirte Pihlaja (Certified Customer Experience Professional, LEGO® Serious Play® Trained Facilitator) is the CEO & Customer Experience Optimiser of Shirute, the first customer experience agency in Finland. She is currently heading the activities of the global Customer Experience Professionals Association (CXPA) in Finland, one of the Association’s Founding Members, and a member of its International Advisory Board. Sirte is an internationally known CX/EX expert, a coach, designer and strategist with over 25 years of experience in advising large international corporations and brands in different industries.

Mahmoud Al Burai

Senior Advisor, Real estate Regulatory Agency Dubai, Chairman, Middle East Sustainable Development Institute
Mahmoud Hesham El Burai is Senior Advisor, Real Estate Regulatory Agency Dubai and Chairman of the Middle East Sustainable Development Institute.

Matteo Boffa

General Manager, Etuix - Luxury Upcycled Products
Matteo Boffa is a 28-year-old Swiss Social and Environmental Entrepreneur. He is a member of the boards of various international companies/projects in the field of sustainability and innovation .His motto: "Don't spend to destroy, invest to create!"

Mike Kendall

Founder, The Customer Lab
Leveraging over 25 years of driving transformation inside loyalty-leading companies like Intuit, Capital One, and Humana, Mike Kendall (@DelightApostle) brings expert Customer Experience, Design, & Innovation methods, mindsets, and knowledge to organizations around the world.

Andy Netzel

VP, Voice of the Client/Employee, KeyBank
Andy Netzel, CCXP is VP, Voice of the Client and Employee at KeyBank, focused on CX measurement, journey mapping, prioritization and continuous improvement for commercial and consumer payments. He previously helped shape client journeys at Hoover vacuums and Things Remembered.

Gokhan Kara

CCXP, Enerjisa
Gökhan Kara is a Certified Customer Experience Professional (CCXP). He’s the first and the only CCXP in Turkey, founder and leads the Customer Experience Professionals Association Istanbul Network, awarded 2018 CXPA Most Innovative CX Day Event and 2019 Best Emerging Network. Gökhan is Customer Experience Manager at Enerjisa. He is a part time lecturer at MEF University and gives Customer Experience Management course for MBA students. He gives trainings and consultancy to compaines for creating better customer experiences.

Kerstin Riedl

Innovation Manager, Magenta Telekom
Kerstin Riedl is an experienced customer service professional and innovation manager. She has a special focus on new contact channels and service innovations. Inspiring customers with a great user experience and motivate employees through new work models, involvement and empowerment is her motto. She won the International Customer Experience Award 2018 in the categories Best Digital Strategy and Contact Centre.

Samie Al-Achrafi

CEO, Marmalade Fish
Samie is an award-winning speaker, author and facilitator. He is recognised as one of the world's leading authorities on organisational values and culture change He is known for his progressive learning interventions that transform organizations and embed lasting change.

Hessa Al Ghurair

Director - Human Capital, General Civil Aviation Authority
Hessa Al Ghurair is a highly-regarded expert, speaker, advisor and writer in the field of human resources, business, finance and aviation. Known for her refreshingly candid and insightful talks, she is a frequent keynote speaker in regional and global conferences

Michelle Brigman

Customer Experience Director, 7-Eleven
Reimaging Customer Experience for companies like 7-Eleven, Citi, and Dell, Michelle transforms culture to increase customer engagement, satisfaction, and loyalty.

Kathy Hardcastle

State Director, TXSHRM
Since beginning her career with Texas Health Resources in December 2000, Kathy has enjoyed the many challenges and opportunities of working in a hospital environment. Texas Health Resources (THR) is one of the largest faith-based, nonprofit health care delivery systems in the United States. The system serves more than 5.4 million people living in 29 counties in north central Texas. Currently, she is the Human Resources Officer for Texas Health Denton hospital, a 255-bed hospital featuring more than 43 specialties.

Tomas Potmesil

Director, KPMG Czech Republic
Tomas Potmesil leads KPMG’s Customer Centre of Excellence based in Prague, Czech Republic. As a CX designer and architect, he has managed various strategic projects aimed at putting the customer first, for both international and local clients.

Veronika Luxemburg

Founder and CEO of CQX™ - Customer Quality Experience.
Founder and CEO of CQX™ - Customer Quality Experience. CCXP, Recognised CX Training Provider, Coach certified by ICF and Lean6Sigma certified. Veronika is a passionate global facilitator of change and she has deployed CQX tools and methodologies all over the world.