ARCET Global

Consultancy & Training


We’re not a consultancy that sells fixed ‘off the shelf’ services to all. Our services are customisable to offer bespoke, relevant solutions. Every business is different, so we’d rather work with you to create practical solutions that address your specific needs and get the results you want.

Expert Only

At ARCET Global you only get access to respected experts with many year’s experience in their field. They work as agile, autonomous decision makers – so there are no unnecessary delays in seeking approvals.


All good relationships are built on trust. We are committed to building trust through helpful advice, delivering on what we promise and making our clients happy. Our goal is for you to want to work with us again.



Our Specialists

Mark hamill

Mark is an experienced CX Professional, with an entire career in the Assessment, Measurement and Awarding of Customer Experience. From running the International Customer Service Institute (now ICXI) to major Change and Transformation programmes in CX, Mark has dealt with many different industries.

Ian Golding

A certified Lean Six Sigma Master Black Belt, Ian has spent over twenty years in business improvement, working hard to ensure that the businesses he works for are as customer focused as possible. A highly influential freelance Customer Experience consultant, Ian advises leading companies on Customer Experience strategy, measurement, improvement and employee advocacy techniques and solutions. Ian is one of the world’s most prolific CX Trainers and the Author of one of the best selling CX books in ‘Customer What?’

Dr Linden Brown

Chairman of MarketCulture, Linden Brown has published 16 books, all in the field of marketing, strategy, and leadership including the No. 1 selling Australian university textbook, Marketing, with Professor Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Linden has held professorial positions at INSEAD (France), Cranfield School of Management (England) and University of Technology, Sydney (Australia). As a business practitioner, he has initiated and developed a number of businesses in the transport, printing and food marketing areas, all of which operate successfully today.

Diane Magers

Diane is the Emeritus Chair and recent CEO for the Customer Experience Professionals Association, speaks and conducts workshops all over the world to help transform Experience Management strategy into action. Diane earned an MS in Clinical Psychology and an MBA. She is a Certified Customer Experience Professional (CCXP) and holds certifications in Voice of Customer, Customer Experience Management, Net Promoter Score, CX Design, and Innovation LUMA certified.

Aslan Patov

Aslan is a founder and head of advisory @ Renascence. He is an author of a Customer Experience framework, Customer Experience coach, speaker, choice architect & advocate of behavioural science. Helping brands bring clarity into processes, environments and decisions. Years of leading behavioural research in Geometry Global and Ogilvy in London and Dubai offices pushed him to re-think the way customers needs & experiences are approached. It became fundamental in establishing Renascence and successfully engaging with the region's leading brands like Emaar, Meraas, Dubai Properties, Chalhoub Group & others. He has depth in Real Estate, Financial Services, and other industries.

Alec Dalton

Alec inspires operational excellence through service science. Alec began his career in hospitality and CX by operating five luxury hotels for The Ritz-Carlton Hotel Company and Walt Disney Parks & Resorts. He now serves as Sr. Manager of Global Quality for Marriott International, managing quality systems that support a global portfolio of nearly 7,500 hotels across 30 leading brands. In 2021, the Customer Experience Professionals Association recognized him as an inaugural recipient of the Emerging Leader in CX Award. Alec proudly serves on the Advisory Board of HorizonCX.

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