ARCET Global

CX DXB Customer Experience Community Event

Brought to you by

FEBRUARY 29, 2024

CX DXB Customer Experience Community Event

Join us for our first Customer Experience Community event of 2024 to discuss best practice, CX trends and network with likeminded business leaders.


8:30 – 9:00 Registration
9:00 – Welcome
9:05 – James Anthony, VOISO Keynote + Q&A
9:30 – Maria Muñoz Estevan, talabat Success Story + Q&A
10:00 – Panel Discussion: Omni-channel Customer Experience
10:45 – End

The Speakers so far

Mark is the Co-Founder and CEO of ARCET Global. A Leader in creating engaging content led events and Building CX Communities across the Middle East, Europe and the Americas. Mark’s focus is on building more engaging Event concepts along with assisting clients on the next stage of their journey to excellence. His entire career has been centred on Customer Experience from being product manager of the The International Standard for Service Excellence to becoming a successful serial entrepreneur. Mark's first business was set up in Dubai in 2013 with his latest venture, ARCET Global, having a footprint in Dubai, the UK and in the US too.

Head of SDR, VOISO

Experienced Head Of Online with a demonstrated history of working in the information technology and services industry. Skilled in Crisis Management, Negotiation, Sales, Customer Relationship Management (CRM), and Management. Cryptocurrency/3D Printing/ Economics enthusiast.

CEO, Renascence

Aslan is a founder and head of advisory @ Renascence. He is an author of a Customer Experience framework, Customer Experience coach, speaker, choice architect & advocate of behavioural science. Helping brands bring clarity into processes, environments and decisions. Years of leading behavioural research in Geometry Global and Ogilvy in London and Dubai offices pushed him to re-think the way customers needs & experiences are approached. It became fundamental in establishing Renascence and successfully engaging with the region's leading brands like Emaar, Meraas, Dubai Properties, Chalhoub Group & others. He has depth in Real Estate, Financial Services, and other industries.

Executive Vice President - Customer Excellence & Protection, RAKBANK

Lina Yahya joined RAKBANK in 2003 and has held several managerial positions within the Bank before becoming the Head of Service Excellence in November 2015. In the past four years, she was a key player in redefining the customer experience strategy and service quality goals and objectives into a journey of excellence. She partnered with both internal and external stakeholders including the Dubai Economic Department, to help build an ethos of customer focus and engagement across various channels through the implementation of various programmes and initiatives.

Director of Special Projects, talabat

With over 20 years of diverse experience spanning the aviation, aerospace, construction, design, and operations sectors across the Middle East and Europe, Maria is a seasoned professional serving as the Director of Special Projects at talabat. Holding PMP certification, Maria brings a wealth of expertise to her role. Since 2020, she has spearheaded talabat's presence at Expo 2020 as well as leading innovative projects such as robot and drone deliveries. Maria holds a Master Degree in Aerospace Engineering and an Executive MBA from London Business School.


Voiso is an AI-driven, cloud-based contact center platform renowned for swift setups, ease of use, quality of support, and high levels of reliability. Equipped with omnichannel capability productivity-boosting features, Voiso is your tool for elevating your contact center performance.

Voiso by the numbers:

  • 1,000+ companies using Voiso around the globe
  • 6 data centers in Europe, Americas and APAC
  • 200k+ numbers available to use in 120+ countries

Features for next-level productivity:

  • Omnichannel to switch between phone, SMS, and popular messaging apps
  • Call flow builder for skills-based routing, queuing, and IVR with just one tool
  • AI–driven dialer to maximize your agents’ talk time by only handling live calls
  • Speech analytics for call recording and transcription with tailored keyword analysis
  • Live dashboards to present real-time data and customize with built-in widgets
  • Integrations for syncing Voiso with trusted business tools in just a few clicks


Thank you for your registration.
One of our team will be in contact very shortly.​

Thank you for your enquiry.
One of our team will be in contact very shortly.