Dubai Chambers Service Excellence Workshop

Excellence Reimagined Forum: From Vision to Value

OCTOBER 21 2025

8:30 AM to 12:00 PM
Dubai Chambers 13th Floor

An exclusive half-day forum on Quality and Excellence, featuring global leaders sharing strategies in operations, human capital, technology, and finance to drive performance, competitiveness, and sustainable excellence.

The Speakers

Carlo Pepe
Founder, Koshima.ai

With over 25 years of experience, Carlo co-founded Koshima to strategically guide enterprises in adopting impactful AI technologies. Always working in new technologies his journey started in '99 with the UK’s first independent ISP, he progressed to global telecoms, supporting key industries like finance and aviation in optimising connectivity. He also spent six years enhancing public cloud and application modernisation for various companies.

Hussein Wehbe
Founder of Plugmena

Hussein is an innovative, bold, and tech-savvy C-Level executive with 25 years of experience in logistics, supply chain, and operations in the Middle East and Africa. Passionate about service excellence and leadership, Hussein is a strong believer that people are the enablers of high-performance cultures. He has a proven track record in several industries such as shipping, transportation, logistics, supply chain, e-commerce, last mile and digital transformations within logistics to name a few. He is currently the Founder and CEO of PlugMena, a practical advisory firm that aims to support clients in the region with their growth and transformation projects. Across his career Hussein served as a Regional CEO for Aramex in the gulf region and a Managing Director for UPS in the middle east. Prior to this, Hussein served as a full-time advisor at the UAE’s Prime Minister’s Office in Dubai where he worked very closely with the federal government services team in developing and transforming government services across channels together with improving the resident experience while bridging between the Public and the Private sectors.

Ghenwa Habbal
Business & Organisational Psychologist

Dr. Ghenwa Habbal is a Business & Organizational Psychologist, global HR leader, and creator of the F.A.S.T. Model™ and CultureGPT™. She is co-author of The Talent Matrix™ and has been recognized as one of the GCC’s Top HR Leaders. Her contributions to leadership and organizational excellence have also been honored with the Government of Dubai Police Award for Exemplary Leadership & Humanitarian Impact. Her thought leadership has been featured in Harvard Business Review and leading global platforms, amplifying her mission to reshape leadership and culture in VUCA environments by activating human potential through emotional intelligence and future-of-work strategies.

David Daly
Partner, Gulf Tax Accounting Group

David is a UK Qualified Accountant and a graduate of Trinity College Dublin. With over two decades of global experience in transformational settings across diverse industries, David has spent fourteen of those years at an executive level, with the last nine being rooted in the Middle East. He’s an established author, penning a series of articles on VAT for the UAE published in The National and contributing to international platforms like Bloomberg and The Telegraph. David’s expertise encompasses VAT, finance, project management, business turnaround, treasury, audit, IT systems & ERP, business process re-engineering, and contract negotiations.