That wasn’t just a session – it was a financial wake-up call! 
This event took a deep dive into one of the most critical pillars of SME growth: financial clarity and control – and yes, it was packed!
From decoding financial metrics to building cash flow confidence, attendees walked away with real tools to take control of their business finances.
Dr Alida is an accomplished leader with over 25 years of experience in senior financial and operational management across diverse industries. She has a strong track record of driving profit growth through strategic sales expansion, cost optimisation, and effective tax management. Renowned for her operational excellence and shareholder-focused approach, Dr Sholtz consistently delivers sustainable value and measurable results.
John brings over 15 years of experience in tax and professional services, having held senior roles in Big4 accounting firms, banking, and legal sectors. Originally from New Zealand, he has gained significant professional experience across Australia, the Middle East, and Africa. He's helped thousands of SME businesses navigate the new UAE Corporate Tax.
