Less Discounting • More Confidence • Real Profitability
Too many SMEs win contracts- but lose profit. Competing on price may feel necessary, but it’s often the fastest way to erode margins and burn out your business.
This opening session of the 2026 RAKEZ Growth Series tackled one of the most critical drivers of sustainable growth: pricing and positioning.
Learned why discount-led strategies fail, what customers are really willing to pay for, and how added value, clarity, and confidence consistently outperform price wars. This session gave practical frameworks to price smarter, protect margins, and grow profitably – without working harder or selling more.
Senior transformation executive with 25+ years’ leadership across banking, financial services and regulated enterprises in the GCC and Europe. Proven in enterprise transformation, CX-led growth, digital and AI-enabled operating models, and large- scale capability building. A hands-on innovator working with CEOs to design and scale value-driven products and services. Expert in translating strategy into revenue growth, profitability, productivity and cost-to-serve improvement, with pricing and positioning grounded in execution. Trainer and advisor delivering practical, actionable frameworks.
Sindhu Sreenath, the Managing Director of QuestionPro MEA, is a seasoned technology ambassador with over 15 years of industry expertise. Specializing in scaling businesses and driving go-to-market strategies, she has built and led high-performance teams across sales, technical, and product development. Sindhu's leadership spans the Middle East, Africa, Europe, and Turkey regions, overseeing P&L business operations. Certified by Forrester in CX leadership, she excels in enhancing customer experiences and loyalty. Sindhu is renowned for spearheading successful transformation initiatives for top regional clients in enterprise, government, and SME segments, positioning herself as a catalyst for change and innovation in growth leadership.
