QUESTION PRO CX Community Event

How Large Organisations Decode Customer Needs: Unlocking True VOC Through Agentic AI

September 15, 2026

16:00PM - 18:30 PM
Axeed Space, Near Mall of the Emirates

Enterprise CX teams collect more customer feedback today than ever before, yet most still struggle to turn that data into action. Surveys pile up, sentiment scores get reported, and the gap between what customers say and what companies actually do about it keeps growing. This session brings together CX leaders to unpack what enterprise customers really want and how agentic AI is starting to close that gap, moving Voice of Customer programmes from passive listening to active, real time response. You’ll hear how leading teams are using AI agents to surface the signals that matter, act on feedback faster, and build VOC programmes that genuinely shape the customer experience rather than just measuring it.

Whether you’re running a mature VOC function or trying to get buy in for your first real investment in it, this is a chance to learn from peers who are doing the work, ask the questions that matter to your business, and walk away with practical ideas you can use right away.

Agenda

16:00    Registration and Networking
16:30    Intro and Welcome – Mark Hamill, ARCET Global
16:40    QuestionPro Keynote – Vivek Bhaskaran, QuestionPro
17:00     CX Perspectives: Interactive Discussion
17:20     Panel Discussion: How large organisations decode customer needs
18:00      Closing statements
18:05      Networking
18:30      Close

speakers

Vivek Bhaskaran
Founder & CEO, Questionpro

Vivek Bhaskaran is the founder and CEO of QuestionPro, one of the industry's leading providers of web-based research technologies. His life motto is simple - “The two things that drive me every day are motorcycles and client success!” In 2008, his startup made Inc. Magazine's list of the fastest-growing private companies, ranking 25th among business-service providers. Since that time, Vivek has never looked back by spearheading both the product and global expansion of QuestionPro. He continues to play a key role in defining the company’s strategy, technology and leadership in the industry. You’ll often find Vivek on the road visiting our clients and helping them strategize and design solutions to their ever-evolving research and business objectives.

Mark Hamil​l​​
CEO, ARCET Global

Mark is the CEO of ARCET Global. A Leader in creating robust Awards Programs and engaging content led events along with Building Business Communities across the Middle East, Europe and the Americas. Mark’s focus is on supporting clients on the next stage of their journey to excellence. His entire career has been centred on Awards and Customer Experience from being Manager of the International Customer Experience Institute to becoming a successful serial entrepreneur, with many events and services focusing on Customer Experience and Service Excellence.

Ali Alkhazali ​​​​
Director Customer Experience & Business Excellence Maritime Cluster

Award-winning Customer Experience & Business Excellence Leader with 20+ years of driving digital transformation, contact center excellence, and customer-centric strategies across GCC and Jordan. Ali has held leadership roles in major organizations including AD Ports Group, Bupa Health Insurance, Umniah Telecom, and Globitel Software Development, delivering measurable results and consistently achieving high customer satisfaction.

Ayman Alawadhi
Managing Director, AXD Space

Ayman Al Awadhi is an inspirational leadership speaker and visionary business leader dedicated to empowering startups, individuals, and organizations with the knowledge, skills, and motivation needed to excel in an ever-evolving world. He is committed to fostering leadership excellence, corporate governance, and transformational projects, embodying the spirit of an Emirati family business with a global perspective.

Registration