Know your numbers. Make better decisions. Grow with confidence.
Many businesses don’t struggle because of sales – they struggle because they don’t fully understand the numbers driving their performance.
This practical session was designed for business leaders who want clarity and confidence without a finance background. Attendees learned which numbers truly impact profit and cash flow, how to spot issues early, and how to use financial insight to support smarter pricing, growth, and investment decisions.
Beyond the knowledge, this session was also about connection – bringing together SMEs, founders, and decision-makers to exchange insights, experiences, and build meaningful B2B relationships.
Michael is an experienced investment professional with a track record of success in
overseeing multibillion-dollar portfolios. He credits his entrepreneurial spirit for
driving his commitment to achieving exceptional results, employing a proactive
approach, and demonstrating efficiency in every endeavor. He has strong analytical
and technical skills, combined with exceptional interpersonal skills, which enables
him to build and maintain strong relationships with clients, colleagues, and
stakeholders.
Pramod is a seasoned CFO, business coach and Founder & CEO of IFC with 30+ years’ experience supporting entrepreneurs, startups and high-growth SMEs. He helps business owners build financially resilient, scalable organisations through practical frameworks, data-driven decision-making and disciplined financial leadership across the UAE and internationally.
